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Guard the Light · Weave the Dream

Mum, I'|

— Jacob, 8 years old, Singapore

Welcome to Jacob's PlayTime. We don't make toys — we turn the light inside a child's imagination into reality.

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The origin story

That ordinary evening...

Singapore, an ordinary dinner table

Jacob's sketch
The Origin Story

Hardship doesn't need to be silently endured —
it can become the power to change the world.

Two years ago, our family moved to Singapore. Months later, we discovered that 8-year-old Jacob had been silently enduring two months of school bullying.

The change happened on an ordinary evening. Jacob suddenly put down his chopsticks and said:

"I want to make a toy — a purple cat. At night it breathes out golden mist, a magical light that chases away nightmares and protects kids when bad people appear."

— Jacob, age 8

Guardian Collection

From Screen to Arms,
Every One Born from a Child's Imagination

Catman is Jacob's first Guardian. Purple body, golden bow tie, interchangeable expression masks. From a child's sketch to the plush companion in your arms.

🧸Ultra-soft plush
😸Interchangeable expressions
Child-safe materials
📏28cm standard size
Catman Guardian
Fun Bear
500+
Dreams realized
3%
Per order to charity
8
Jacob's age
Children's imagination

Every creative idea that comes to life,

helps another child find their light.

Jacob's Light Fund — 3% of every order automatically goes to the charity fund for anti-bullying workshops and AI art therapy programs in Singapore.

This month$2,847 / $5,000

What Guardian is hiding
inside your child's imagination?

Let's turn that light into reality, together.