This isn't a story about toys — it's a story about courage.
That ordinary evening...
In 2022, our family moved from China to Singapore. For Jacob, this meant everything was brand new — a new school, a new language, new friends.
Months later, we discovered that Jacob had been quietly enduring two months of school bullying. He never cried, never told us — just had a look in his eyes each morning that we couldn't quite read.
The change happened on an ordinary evening. Jacob suddenly put down his chopsticks, looked up, and spoke in a tone I had never heard before:
Jacob's first Catman sketch
I want to make a toy — a purple cat.
At night it breathes out golden mist,
a magical light that chases away nightmares,
and protects children when danger comes.
— Jacob, age 8, Singapore
The family moved to Singapore. Months later, we discovered that 8-year-old Jacob had been quietly enduring two months of school bullying.
"I want to make a toy — a purple cat. At night it breathes out golden mist, a magical light that chases away nightmares and protects children when danger comes."
Jacob drew Catman's first sketch with a purple marker. That crumpled piece of paper became the beginning of everything.
After countless prototypes and revisions, the first Catman plush was born. Jacob hugged it and said: "It will really protect me."
The brand officially launched. Jacob's Light Fund started simultaneously — 3% of every order goes to children's charity.
Jacob's first sketch was drawn with a purple marker. On that crumpled paper was a big-eyed cat with a golden bow tie and a bendable tail.
After countless prototypes, the first Catman plush was finally born. Jacob hugged it and said: "It will really protect me."
Catman's Guardian Powers
守护猫 · Guardian Mode
When the guardian senses danger...
安睡猫 · Sleep Mode
Golden mist, chasing away nightmares
Jacob's Own Words
"I want every child who has been bullied to have a guardian. Not because they are weak, but because they deserve to be protected."